Reach that turned into revenue
We put a tech and gadgets brand in front of around a million people, and made sure its website was ready to turn them into customers.
- +585%Revenue from Meta prospecting in eight monthsOn 150% more spend
- +365%Revenue from Google AdsOn 95% more spend
- 2xWebsite conversion rateTwice the share of visitors going on to buy
The challenge
Tech and gadgets is a crowded, fast-moving category. Shoppers compare features, reviews and prices before they buy, and new products arrive all the time. To grow, a brand has to reach people before they settle on something else, and its website has to win the sale once they arrive.
So we worked on three fronts at once: reach far more of the right people on Meta, grow Google without losing efficiency, and turn more of the website’s visitors into customers.
What we did
Took the brand to far more people on Meta.
We grew prospecting on Meta, putting the brand and its products in front of around a million people, close to 2 million times in all. Prospecting spend rose by around 150%, and the revenue it brought in rose by around 585%.
Grew Google alongside it.
We nearly doubled the Google Ads budget, and Google revenue rose by around 365%, almost four times as fast as the spend.
Turned more visitors into buyers.
Reaching more people only pays off if the website turns them into customers. We worked on the website alongside the ads, and its conversion rate doubled, so a bigger share of the people arriving from those ads went on to buy.
The results
| Measure | Change |
|---|---|
| Ad spend | +150% |
| Revenue | +585% |
| Return on ad spend | 2.7x higher |
| Measure | Change |
|---|---|
| Ad spend | +95% |
| Revenue | +365% |
| Return on ad spend | 2.4x higher |
| Measure | Result |
|---|---|
| People reached on Meta | Around 1 million |
| Times the ads were seen on Meta | Nearly 2 million |
| Website conversion rate | Doubled |
More in, far more out
Change in ad spend and revenue from where each channel started. On both, revenue grew almost four times as fast as spend.
- Ad spend
- Revenue
Bar chart. Change from where each channel started. Meta prospecting: Ad spend +150%, Revenue +585%; Google Ads: Ad spend +95%, Revenue +365%.
Show the numbers
| Measure | Ad spend | Revenue |
|---|---|---|
| Meta prospecting | +150% | +585% |
| Google Ads | +95% | +365% |
Twice the conversion rate
Website conversion rate, with the starting rate set to 100.
Bar chart. Website conversion rate, with the starting rate set to 100. Before: 100; After: 200.
Show the numbers
| Period | Website conversion rate |
|---|---|
| Before | 100 |
| After | 200 |
In context
Push a budget harder and each extra bit of spend usually brings back a little less. Here, revenue grew almost four times as fast as spend on both channels, so the return on Meta prospecting nearly tripled and the return on Google more than doubled.
What this means
More reach only pays when it turns into sales. With the ads bringing in more of the right people and a website that converts twice as well, every part of the brand’s marketing pulled in the same direction.
Return on ad spend, before and after
With each channel’s starting return set to 100.
- Before
- After
Bar chart. Return on ad spend, with each channel’s starting return set to 100. Meta prospecting: Before 100, After 270; Google Ads: Before 100, After 240.
Show the numbers
| Measure | Before | After |
|---|---|---|
| Meta prospecting | 100 | 270 |
| Google Ads | 100 | 240 |
How we measure: Ad results are as reported by Meta Ads Manager and Google Ads for the periods shown, using each platform’s standard attribution settings. Revenue means the purchase value each platform attributes to its ads, and return on ad spend (ROAS) is that revenue divided by ad spend. Website conversion rate is the share of visits to the brand’s website that ended in a purchase. To keep our clients’ figures private, we show changes as percentages and returns as multiples, rounded, rather than revenue or spend. Benchmarks are global medians published by Triple Whale (Meta Ads benchmarks, Google Ads benchmarks) for 1 August 2025 to 31 July 2026, covering more than 40,000 brands on Meta and 21,000 on Google. Measurement methods differ, so treat the comparisons as a guide. Every brand is different, and past results don’t guarantee future performance.
What it means for you